branded merchandise

Pedro Oliver

Graphic Designer

  • AKA:Just Pedro (or to his sister, Alfredo)
  • SMALL TALK:Everything geeky, movies, anime, pop culture

Pedro comes to us all the way from Brazil! Before deciding he needed a change of scenery, Pedro completed a 4 year advertising program in Fortaleza. Fuelled by his passion for travel, he then enrolled in the Tourism & Restaurant Operations program at Niagara college. It wasn’t long before Pedro fell in love with Canada, our craft beer selection…and Brand Blvd!

A self proclaimed nerd, Pedro loves to indulge in video games and anime. Close with his family, he enjoys going to the movies with his sister and chatting with his mom who still lives in Brazil. A swim champ from the age of 8, it’s still one of Pedro’s favourite past times when he needs to clear his mind.

Pedro loves to hang out with his friends, meet new people and learn about different cultures. If you want to geek out with him, he’d love to share a pizza and chat about all things nerd.

Lisa Kovacs

Director of First Impressions

  • AKA:Lis, Linda
  • Rocking it since:2017
  • Small talk:food, fashion

Born in Sault Ste. Marie, but raised in Barrie, Lisa attended Georgian College for Advertising & Marketing Communications. She fell in love with Niagara when she attended Niagara College for the Event Management post graduate program. During her time here, she heard lots about Brand Blvd and knew she wanted to work here one day. Thankfully, the stars aligned!

A self proclaimed lover of all foods, Lisa loves to indulge whenever she can, (carbs, please!) A huge wine lover, her grandpa’s homemade is Lisa’s favourite and she enjoys sharing a bottle as he recalls stories from World War 2. Big on family time, and her big family, Lisa also shares a close bond with her parents, six siblings (yes we said six!) and her adorable dog, Charlie.

A competitive cheerleader for nine years, Lisa still enjoys staying active every day. She loves to plan special events and get togethers for her close friends (any excuse for a party!) You’ll always see Lisa tapping her foot to country tunes - mention Thomas Rhett and she’s sure to strike a smile!

Ewen Eaton

Graphic Designer

  • AKA:Ewes, McQueen (it’s a car thing…)
  • Rocking it since :2017
  • Small talk :His ’68 Mustang, graphic design, sports

After a lifetime of annunciating, we’re here to save Ewen a step. Friends, it’s pronounced “you-in” & he’s "all-in" with Brand Blvd!

Ewen hails from a small town near Ottawa, called Spencerville. After graduating from St. Lawrence College in Kingston with an Advanced Diploma in Graphic Design, he packed up his '68 Ford Mustang and moved across the province to Niagara and settled in quite nicely here at Brand.

Big on family & vintage vehicles, it was with his father that Ewen bought & fixed up his latest car. He loves the random conversations it sparks (not to mention all of the attention he gets in it)! Ewen does have another love in his life and that's his family bulldog, Bentley.

In his spare time, Ewen stays active. Whether it’s goal tending in hockey, playing soccer, or refereeing various activities in college, Ewen has been immersed in sports throughout his life.

On weekends, you’ll find him exploring Niagara, its craft beers & Mexican cuisine hot spots.

Hilary van Gelder

Sales Coordinator

  • AKA:Lary, Hil
  • Rocking it Since:2017
  • Small Talk:Netflix, accessories, & her dog Oscar (or dogs in general)

Born & raised in Niagara, Hilary graduated from Outdoor Recreation at Brock University. Seasonally athletic, in warmer temperatures you’ll find her outdoors hiking or playing volleyball. In winter, she maintains an active relationship with Netflix, alongside her dog, Oscar. Despite his fashionable winter apparel, Oscar favours couch cuddles over chilly excursions any day.

Extremely family-oriented, Hilary is the youngest of three siblings & proud aunt to her niece & nephew. Christmas celebrations swell to include 30 extended family members, which Hilary welcomes with themed cupcakes & VQA wine in tow!

Passionate about people, Hilary loves sourcing gifts & outfits for others. When she’s not occupying the role of personal shopper, you’ll find her sampling local restaurants (but no spicy surprises, please!) or busting a move to classic wedding tunes like Sweet Caroline, Shout, or Dancing Queen.

Chris Lorence

Brand Specialist

  • AKA:C-Lo, Clorence
  • Rocking it since:2016
  • Small talk:Sports, family, & sports

Upon arriving at Brand Blvd, Chris was promptly provided with a variety of nicknames to match his quirky sense of humour. By unanimous office vote, he will henceforth be known as “Clorence”. Clorence graduated from Business Administration at Brock University, & fine-tuned his natural talent for individualization through a variety of colourful professional placements prior to landing a spot on the Brand Blvd team.

Clorence likes to keep active, mentally & physically. Instinctively inquisitive, he stays informed via social media & a variety of news outlets. Taking particular interest in sports, Clorence is an active fan & participant. He enjoys himself on the field, playing soccer, football, softball, & tries his best on the rink with hockey.

The youngest of four, Clorence loves his “three favourite sisters”, their parents, & his two young nephews. He likes Mexican & Greek cuisine, dislikes mushrooms & gin, & has a healthy fear of squirrels.

Mike Maselli

Customer Service

  • AKA:Magic Mike
  • Rocking it since:2016
  • Small talk:Sports, pizza, & constantly keeping busy

Growing up around the corner from Brand Blvd HQ, Mike finally joined his friendly neighbourhood branding team in 2016. After graduating from Business at Brock University, he completed the Marketing post-graduate program at George Brown in Toronto. Mike plans on travelling the world one destination at a time, but always returning to his roots here in the region.

With a distaste for downtime, you’ll rarely see Mike idle. Whether he’s playing or watching, during off-hours you’ll likely find him engaged in a sporting event. He grew up playing baseball, soccer, hockey, squash, & recently picked up volleyball. He cheers for the Leafs, Jays, & Steelers; in person or perched on a stool at one of our local craft breweries.

Don’t let first impressions fool you! This bashful beau warms up quickly, & never shies from sharing a laugh, a pitcher, or a pepperoni & hot pepper pizza.

Kristen Jenkins

Brand Specialist

  • AKA:Jenkins, Krispy
  • Rocking it since:2016
  • Small talk:Baking, travel, & DIY

Kristen gained quick popularity among her Brand Blvd peers by way of baked goods & delicious snackables. With mad baking skills, a big personality, & a heart to match this Niagara local is as colourful as her tasteful tattoo collection.

Originally from Niagara On The Lake, Kristen is a craft beer fanatic & supper market connoisseur. Her favourite foods are nanaimo bars & ice cream, & her favourite “actual food foods” are sharing staples like nachos, wings, & pizza.

When she’s not touring the local culinary scene, Kristen can be found hiking, baking, road tripping, & running after her nephew. Kristen is a sucker for romantic comedies, listens to rap, indie, & hip hop music, & never shies away when a punchline is prompted.

Karley Brooks

Brand Specialist

  • AKA:Kar, Lootz
  • Rocking it since:2016
  • Small talk:Music, wine, laughter, family & friends

After graduating from Waterloo University’s Social Develop Studies program, Karley moved into her Beamsville abode. This home boasts a mere six-minute commute to her parents’ house in Grimsby. Close to her family, geographically & personally, Karley is the eldest of three sisters. She & her sisters were born as three tiers on a pantone colour chart (industry joke!); Karls a fiery redhead, her middle sister a strawberry blonde, & the youngest a platinum gold.

Speaking of red, Karley spent six years in the intoxicatingly wonderful Niagara wine industry before Brand Blvd was able to “harvest” her away. This professional history & the busy Airbnb suit she hosts at home have acquainted Karley with a variety of individuals from a variety of places around the world.

These interactions have fermented Karley’s curiosity for travel. This vintage lover’s dream trip would be a drive down the coast to wine country in Sonoma, California, or to fly to Italy & “eat all of the food & drink all of the wine”.

Luca Vallescura

Creative Director

  • Rocking it since:2016
  • Small talk:Family, fishing, Toronto Maple Leafs, & Juventus

Hailing from an Italian-immigrant family, Luca is simultaneously one-of-a-kind & everything his heritage would suggest.

Graduating from one of only two specially accredited schools in Canada, Luca earned a Bachelor of Design in Communication Design from the world-renowned NSCAD. Luca has been professionally creative for over two decades, 15 years of which were entrepreneurial.

A true family man at heart, Luca is a proud husband & father to his wife, Lisa & their two daughters, Lauren & Julia. This couple met in high school, reconnecting years later during a cavity search. (No, not that kind!) Lisa was Luca’s dental hygienist.

Looking for Luca on his off time? Check local fishing hot spots, any season. To quote, “Fishing is my religion, & the water is my altar.” On weekends you’ll find him at his mother’s place, eating, enjoying time with family, & eating.

Sarah Bosman

Sarah Korvemaker

Graphic Designer

  • AKA:Bosman, Sar Bear
  • Rocking it since:2016
  • Small talk:Nature, travelling, & chocolate

Originally from Smithville, Sarah hails from a family of apple farmers. You may go so far as to say she’s a farm girl… to the core! (Pun intended.)

A strong Dutch heritage meant Sarah was lucky enough to grow up with Holland comfort foods like oliebollen, boerenkool, & croquettes. With her parents, one brother, & four sisters, there was never a shortage of hands to help & bellies to enjoy!

Sarah & her husband are huge nature lovers. They enjoy local hikes & world travels together! Sarah also enjoys reading fantasy & biographies, time with her husband & friends, & Sundays spent with church, family, coffee, & cake.

Darryl “Moose” Norris

Brand Specialist

  • AKA:Moose
  • Rocking it since:2015
  • Small talk :Hockey, dogs & craft beer.

Originally hailing from Edmonton, Darryl grew up in St. Catharines, where he spent most of his childhood on the hockey rink. He was a body-checking champ, which is how he got his nickname, Moose. It's stuck ever since...

After high school, Moose attended Wilfrid Laurier University where he attained a double degree in Political Science & History.

Moose brings a lot of experience to the table & has previously worked in sales, trades, & the hospitality business. Moose has finally found the job he loves here at Brand Blvd & is loving growing with the company!

For the past ten years, Moose has volunteered his time coaching CYO basketball. When Moose isn't at work or volunteering his time, you can find him playing hockey, hanging out with family & friends & enjoying craft beer.

Darryl Andree

Business Development Manager

  • AKA:D-Rock, Darrrrrrryl & Uncle D
  • Rocking it since :Opening Day 2007
  • Small talk :Wine, home renovations, wine, vacations & wine

Darryl came into this world at 8lbs 11oz of pure joy. His first word was “Promo”!

Growing up, Darryl didn’t know what he wanted to do for a living, but he knew he would be wearing a well-cut suit. After graduating from the Niagara College - Business Sales & Marketing program, Darryl quickly grew into his sales career. Darryl loves his job & wakes up every day excited about finding new ways to make his clients look like superstars.

When Darryl is not in the office, he can be found in various Caribbean countries, lounging on the beach with a frosty beverage OR perusing the local wineries of Niagara for his next favourite house wine. He is the proud uncle of 4 nephews & 4 nieces &, not surprisingly, is often hailed as the favourite uncle!

Ryan Kirkwood

Ryan Kirkwood


  • AKA:Scotland
  • Rocking it since:2012
  • Small talk :Soccer (football!), Scotland, 1990's British music, & golf

Ryan comes to us all the way from Glasgow, Scotland!

Ryan's father was originally from St. Catharines but moved to Scotland to teach pipe band music. While he was there he met a lovely Scottish lass & few years later wee little Ryan came into the world!

Graduating from the University of Strathclyde with an honours degree in Mathematics, Statistics, & Finance, Ryan immigrated to Canada in 2011 in search of a career opportunity following the UK economic recession. He feels lucky to have been hired on at Brand Blvd a year later. Ryan loves working alongside his coworkers everyday as he says we are "a great group of young, dynamic & dedicated individuals all pulling in the same direction.”

Every year Ryan makes an effort to travel back to Scotland to see his family & friends, & freshen up on his Scottish accent!

Karen ter Harmsel

Karen ter Harmsel

Finance Manager

  • Rocking it since:2008
  • Small talk:Family, cooking, travel, & skiing

Born & raised in the Niagara Region, Karen grew up in a large, loving family of six. Her parents were hardworking people who owned & operated a small family farm. This is where she learned about ethics, family, faith, & commitment. Karen cherishes these values which align with the core values of Brand Blvd making it a great fit!

Karen joined the Brand Blvd team in January 2008 & has thoroughly enjoyed growing with Brand as we continually develop into a thriving, community-oriented company. Most of all, she appreciates the investment that Brand puts into staff members. As a long-time employee herself, she is so proud of where we are today!

Cam Hawrylenko

Graphic Designer

  • AKA:Cambo or Cammy
  • Rocking it since :2013
  • Small talk :Hockey, football, dogs, & movies

As a graduate of the Graphic Design program at Fanshawe College, Cam joined the Brand Blvd family as our first ever in house Graphic Designer. "I love working at Brand Blvd because I get the opportunity to create designs for promotional items that companies can proudly wear or use".

In the office Cam is known for his excessive coffee consumption. For someone who drinks caffeine all day, he is the most calm, laid back personality you will ever meet!

In his spare time Cam can be found relaxing with friends & family. He also enjoys hockey & golf.

Shannon Heyder

Shannon Heyder

Brand Specialist

  • AKA:Shannon...(it's her name & she loves it)!
  • Rocking it since :2013
  • Small talk :Yoga, volleyball, crafting, & organization

Born & raised in Newmarket, Shannon grew up a major sports-loving jock. The only post-secondary option that made sense to her was heading to Brock University to obtain an Honours Bachelor’s Degree in Sports Management. While there, she dominated the Varsity Women’s volleyball team as a two-time OUA All-Star. 

While all of this makes her seem like one tough cookie, she is actually an old lady at heart. Shannon spends a lot of her free time arm knitting, crafting & doing weird things like colour coordinating her highlighter drawer. She also enjoys being outside, golfing, sipping on the occasional glass of wine, & spending time with her beloved dog, Monty.

Shannon loves the team approach at Brand Blvd & is happy to call this company – & Niagara – her home!

Tanner Wilson

Brand Specialist

  • AKA:Tan-Tan, Slim, Tiger, Tiny
  • Rocking it since :2015
  • Small talk :Sports, wine, & anything Jimmy Fallon-related

Tanner grew up in Renfrew, Ontario, birthplace of the NHL.

After graduating from Brock University with a Bachelor of Physical Education degree, Tanner decided to try his hand at the hospitality industry. He explored his love of wine by working as a Wine Consultant at a fantastic Niagara winery before finding his way to Brand Blvd.

Outside of work, Tanner donates his time to the Big Brothers, Big Sisters program. He has also previously participated in a Mission Trip to El Salvador, where he helped to build houses & worked at a local medical clinic.

Tanner is extremely family-oriented & is also the proud uncle of his two nieces. He also enjoys playing sports & travelling (France is his favourite destination to date).

He absolutely loves tacos & Frank’s Red Hot Sauce … he puts that “stuff” on everything!

Cassidy Fenton

Cassidy Fenton

Brand Specialist

  • AKA:Cass
  • Rocking it since :2014
  • Small talk :Scrapbooking, outdoor activities, travel, & video games

Cassidy graduated with honours from the Sales & Marketing Program at Niagara College and lives on the Niagara Bench in beautiful Vineland.

Brand Blvd scooped up Cassidy in 2014 & she's been loving every minute of it since! She is amazed everyday by the caliber of people she gets to work alongside & the knowledge & vast personalities that come with a young, vibrant & motivated group of people.

One of her passions in life is travel & some of her favourite spots are California, Newfoundland & Jamaica thus far.

Cassidy is known in the office for her larger than life personality & her incredibly loud & infectious laugh.

Megan Braun

Megan Braun

Customer Service & Program Specialist

  • AKA:Megs, MB
  • Rocking it since :2013
  • Small talk :Food, how to work it off, & home renovations

Before she fell in love with Brand Blvd’s fun environment, awesome people, & team approach, Megan Braun studied Business Admin/Marketing at Wilfrid Laurier University in Waterloo. A total rockstar CSR, Megan also spearheads Brand Blvd’s special program orders. Megan is a true team player. She is always the first to volunteer. No matter how busy she is you will never, ever hear her say, “That’s not my job.”

In her spare time, Megan loves playing various sports - especially soccer & baseball, trying to survive her severe dog & cat allergies, consuming copious amounts of diet coke & chocolate, listening to country music & the occasional vacation (Australia has been her favourite destination to date).

Emma Watton

Operations Manager

  • AKA:Dexter
  • Rocking it since :2011
  • Small talk :I don't do small talk...hence the nickname. But if I did, we'd talk about concerts & country music

Who would have thought that a Sociology & Criminology graduate from Western University would gravitate to a career in the promotional products industry? It's not where Emma thought she would end up, but once she started, she quickly knew that Brand Blvd was the place for her.

Contrary to her nickname, Emma does not spend her spare time killing people in her garage... she doesn’t even have a garage. Outside of work Emma loves to stay busy. As the proud aunt of 2 beautiful nieces, she is very family-oriented & spends the majority of her vacation days visiting her sister & brother-in-law in Saskatchewan.

Emma hates to walk on sand or grass in bare feet (yes...that is an actual thing), loves to spend her time with friends, playing sports, & attending concerts.

Natalie Vickers

Natalie Molen

Brand Specialist

  • AKA:Nat
  • Rocking it since:2012
  • Small talk:Local food & wine, travelling, music, & nail polish

Growing up in a family of scientists, Natalie did not follow suit. She left home after high school to study Communications & Business at Wilfrid Laurier University. After graduation, she took a slight detour & spent 6 weeks backpacking in South East Asia before falling in love with everything Brand Blvd had to offer.

Natalie volunteers for Gillian’s Place & the Canadian Mental Health Association. She is also a past recipient of Brand Blvd’s prestigious Peer-to-Peer Award for her outgoing, friendly attitude & willingness to help out whenever needed.

When she’s not changing her nail polish colour every two seconds, Natalie loves getting her hands dirty renovating her house (or pinning DIY’s she’ll never actually get around to), snuggling her dog Bunker & being a social butterfly!

Allison Styger

Allison Goode

Brand Specialist

  • AKA:Alli, Disney
  • Rocking it since:2009
  • Small talk:Travelling, fashion, tapas, & her dog Sophie

Before she became a successful businesswoman in her signature sky-high heels, Allison attended Niagara College & graduated with a diploma in Sales & Marketing. Born & raised in St. Catharines, she has always known that Niagara was a place she wanted to live & start a career.

Allison is dedicated in giving back to the community & is actively involved with Community Care & other local charities. She is a graduate of Leadership Niagara, an innovative program that brings together individuals who are recognized as emerging & aspiring leaders & a past recipient of the prestigious 40 Under Forty Business Achievement Award.

In her spare time Allison is Aunt of the Year to her niece & nephew. She also eats an excessive amount of chocolate, is addicted to reality shows & can coupon like nobody’s business!

Tara Douglas

Brand Specialist

  • AKA:Tars, TAR TARS
  • Rocking it since:2015
  • Small talk:Country music, outdoors, wine, fitness

St. Catharines local, Tara is the self-proclaimed “baby of the family”; under her two sisters & their canine brother, Mugs. Spending six years of her youth riding horses, they lead the race for her favourite animal, but Tara doesn’t discriminate. In her spare time, you’ll find her volunteering at a local shelter, which has turned out to be an exercise in both philanthropy & self-discipline for this soft-hearted animal lover.

Did someone mention exercise? It’s not just her infectious laugh or bubbly personality that won’t stop. Whether it’s playing rec soccer or hitting the gym five nights a week, Tara is always on the go.

True to her Millennial roots, during those rare moments of downtime Tara can be found binge-streaming oldschool sitcoms online, including Friends, 3rd Rock From the Sun, 90210, Fresh Prince of Belair (anyone else feeling “old” yet?).

Angela Jamieson

Angela Jamieson

Marketing Manager

  • AKA:Mama Bear, Ange
  • Ricking it since :2010
  • Small talk:Jokes, her accent, & McDonalds coffee

Born & raised in the UK, Angela moved to Canada in 1992 to pursue her life goals. She attended Georgian College at the age of 16 where she spent 2 years in the Business Administration program. Angela worked in numerous industries after school, gaining valuable life experience before finding her rightful place in the world at Brand Blvd where she is now living her career dream. Angela's commitment to the company & her coworkers is unwavering which has earned her the title of Mama Bear in the office.

Angela is a proud Wise Girls committee member, past Brand Blvd Peer to Peer Award winner & also a 40 Under Forty Business Achievement Award recipient.

Angela loves cracking jokes (if she can hold it together before she gets to the punchline)! She has an interior design obsession, loves cooking, a good Riesling & is a wicked-cool mom to her two smart, adorable video game addicts.

Chris Sinclair

Chris Sinclair

Vice President

  • AKA:Minister of External Affairs, The Good Cop, Sinc
  • Rocking it since:The beginning, 2007
  • Small talk:Travel, food, wine, & fitness

Born & raised north of Owen Sound, Chris Sinclair is a tractor-driving, cow-tipping country boy at heart. He made the move to the Niagara region to complete his BA Marketing Co-op degree at Niagara College, after which Chris met Shaun Lichtenberger, & Brand Blvd was born!

Chris has received a 40 Under Forty award, a Niagara College Distinguished Alumni Award, & was named as one of ASI’s 2016 Counselor Hot 25. He believes strongly in giving back & taking an active interest in where you live, work, & play. Chris is a member of the Wise Guys Charity Board of Directors, co-founder of the Niagara Business Group, & co-founder of the Niagara Golf Marathon charity event.

A self-proclaimed “sponge”, Chris is big on learning & experiencing everything life has to offer. This attitude makes him the proudly mediocre participant in many activities including (but never limited to) guitar, skeet shooting, golf, fishing, & cycling. His passions for food, wine, & fitness have made Niagara the perfect place for Chris to call home & cultivate Brand Blvd’s team of up-&-coming leaders.

Shaun Lichtenberger

Shaun Lichtenberger


  • AKA:Govna or "The Boss"
  • Rocking it since:Since the dawn of time (Brand Blvd time) aka 2007
  • Small talk:Music, hockey, & gardening

Born & raised in the Niagara region, Shaun was a well-rounded kid who could be primarily found at the hockey rink growing up.

Shaun is an old soul at heart & is a lover of all things traditional or vintage. He still buys a lot of his music on Vinyl (yes, he has a record player), loves craft beer & puttering around in his garden. When he is out of the office he is typically sporting a vintage poor boy cap. Shaun treasures family values & is a proud husband & father to his wife Missy & their two young children, Robbie & Emilie.

Shaun is a leader – in the office, industry, & community. A former Fanshawe College graduate with a pair of marketing diplomas, he’s equally proud of his dedication to Dale Carnegie training. He received the highest award of achievement upon graduation, & then moved on to coach the program & complete the Dale Carnegie leadership training for Managers.