May 15, 2023
Transportation and Logistics: 5 Easy Ways Branded Merch Can Help Deliver Results
From building brand recognition to incentivizing safety, find out how merch can get ship done.
It’s undeniable that the logistics and transportation sector is an essential part of the worldwide economy.
Here’s a fact that hits close to home. Did you know that last year in Canada alone, measured by revenue, the market size of the Freight Packing & Logistics Services industry was $2.2 billion?
That’s billion, with a ‘B’.
There’s no doubting this sector’s importance in the Canadian economy.
Look around your home, workplace, or even vehicle – just about everything in sight is there, thanks to drivers, dispatchers, warehouse managers, and those in supply chains (just to name a few!)
These folks are crucial in empowering organizations to transport goods and services across great distances, all while bringing us closer together.
That said, like any other field, the transportation and logistics sector faces challenges.
We're talking to you, HR and marketing professionals!
In this article, we'll dive into the everyday challenges encountered in the industry and uncover how branded merch can be an effective solution to help deliver outstanding results.
It’s never too late to get back on track.
Revving Up Retention: How Branded Merch Can Keep Your Team on Board
One of the biggest challenges in the logistics and transportation industry is high turnover rates.
Struggling to keep talent leads to higher recruitment costs and disruptions in the workforce, which is certainly not ideal in such a fast-moving industry.
Implementing a solid onboarding plan that includes welcome swag kits is a great way to start the employment journey with you. This creates a positive and memorable connection with your brand from the start.
Another way to leverage branded merch is to use it to recognize and reward employees for their hard work and dedication throughout the year. This bolsters a sense of pride, belonging, and appreciation, which goes a long way toward keeping your workforce engaged and motivated.
Drive Home Your Company Culture to Keep and Attract Top Talent
Finding and hiring qualified candidates with the necessary skills and experience can be tricky in the logistics and transportation industry.
This is especially true regarding specialized roles such as logistics coordinators, dispatchers, and drivers!
Branded merch is a stellar way to showcase your company's culture and values to attract top talent. For example, offering memorable and creative items to job candidates during interviews or job fairs can make a lasting impression.
Stay Ahead of the Compliance and Safety Curve
The transportation and logistics industry is known for being strictly regulated. It's important to stay up-to-date with the latest changes in labour laws, safety regulations, and compliance issues to ensure the safety of everyone involved in the transportation process!
That said, keeping up with these changes can be a challenge for many businesses.
Fortunately, there's a simple solution to this problem.
Enter; branded merch.
By incorporating safety reminders and compliance information into your branded merch, you can create a fun and engaging way to reinforce training and education on essential topics.
In this way, you can help reduce the risk of accidents and ensure that your company fully complies with all applicable regulations.
Besides branded safety gear, branded merch can also be used to incentivize and reward employees for following safety protocols.
For instance, online safety reward programs hosted in a company store where employees can select items of their choice when hitting safety milestones are an excellent way to keep them accountable and create a culture of safety.
By implementing safety programs, companies can reduce the risk of accidents and injuries while promoting employee safety and well-being.
Whether you're looking to improve safety or just want to make compliance training more engaging, branded merch is a great place to start.
A No-Brainer in Building a Positive Brand Image
In an industry at the mercy of world events, weather, and other unforeseen circumstances, transportation and logistics can sometimes be associated with long wait times, lost packages, and other problematic experiences.
This makes creating a positive brand image even more crucial for attracting and retaining customers.
Branded merch can be used to promote your company's brand and values by offering customers swag to show appreciation and build brand awareness.
Unleash the Power of Branded Merch to Stand out From The Competition
In a highly competitive industry, companies need to differentiate themselves from their competition.
Branded merch done right is a powerful tool to stand out from the crowd!
Offering on-trend, high-quality apparel that people are proud to wear outside of work is a fantastic way to make a lasting impression.
As a bonus, offering uniforms that make your team look professional and put together creates a cohesive look that sets your company apart from competitors, enhancing brand recognition among customers.
Whether it's through giveaways, stylish apparel, or uniform options, branded merch can be a game-changer for businesses looking for a competitive edge.
Your Secret Weapon to Success? Branded Swag
The logistics and transportation industry presents unique challenges for owners, HR, and marketing professionals alike.
Used strategically, custom merch can help address some of these challenges and create a more positive work environment and brand perception.
From recognizing and rewarding employees to promoting safety and compliance, branded merch is a valuable tool you’ll want to leverage!