May 23, 2023
Healthcare Marketing: Why You Should Be Using Branded Merch to Boost Trust and Get Seen
For marketing professionals in the healthcare and medical field, including swag in your promotional plans may be the remedy to getting back on track.
Marketing in the medical and healthcare field can be a challenging task.
Not only do you have to navigate a highly regulated industry, but you also need to communicate complex information to a wide range of audiences.
In this blog post, we'll discuss some common challenges healthcare marketers face and how branded merch can help elevate a successful marketing plan!
Branded Merch and Building Trust go Hand in Hand
You know that trust is essential in every single facet of the healthcare industry.
Patients and their families are understandably cautious about healthcare decisions and need to trust the people and organizations providing them care.
A strong tool for boosting perception and visibility is branded merch. It acts as a first stepping stone toward getting to know you and what you're all about!
You can also use it in educational programs, community outreach initiatives, and healthcare events to establish a consistent and easily recognizable presence. By doing this, you strengthen the trust and reputation of your brand not only within the healthcare community but also among a wider audience.
Patients (and potential patients) who feel a familiarity with your brand are much more likely to trust you with their care.
Get The Right Message to the Right People
When picking branded merch, it's essential to consider who it’s for.
Are you trying to reach patients, healthcare providers, or both? What are their needs and preferences?
For example, if you're targeting patients with a chronic illness, you may want to offer branded items that provide comfort. This could look like super-soft blankets or cozy apparel.
If you're targeting healthcare providers, you may want to provide items that are helpful to them in their day-to-day or to encourage them to take time for themselves outside of the work environment.
Stand Out in a Sea of Healthcare Providers With Quality Merch
The medical and healthcare industry is crowded and highly competitive.
With many practices and clinics offering similar products or services, it’s important to stand out with unique offerings. The quality of your branded merch should always be an important consideration!
Patients who receive high perceived value items are more likely to associate these with the quality of the care and services you provide.
A well-chosen and well-crafted item can become a tangible symbol of the exceptional care and services your practice or clinic delivers.
Align Your Merch with Your Message and Values
Ensuring your branded merch aligns with your brand messaging and values is essential to a great marketing plan. (Psstt...this goes far beyond logo consistency!)
For instance, if your medical practice focuses on holistic medicine, consider offering eco-friendly and sustainable gifts and giveaways. These thoughtful and environmentally conscious items not only resonate with the lifestyle and values of patients but also demonstrate your commitment to promoting wellness in a holistic and sustainable way.
By selecting merch that reflects your practice's unique identity, you can create a deeper connection with patients and enhance their perception of your practice.
Leverage Swag to Make Information More Accessible
Information in the healthcare field can be overwhelming and difficult to understand for most people, making it challenging for marketers to effectively communicate with their target audience.
Bringing in branded merch to your marketing campaigns can help simplify this! It's a fun and accessible way to provide a tangible, easy-to-understand message.
For example, a branded stress ball with a simple message about the importance of stress management can communicate a complex idea.
Branded Merch Delivers Big Impact on a Small Budget
We understand that healthcare marketing budgets can sometimes be tight, especially for smaller organizations or non-profits.
This can make it challenging to invest in expensive advertising campaigns or other marketing efforts.
But don't worry!
A great and cost-effective way to improve your marketing strategy without going over budget is with branded merch.
The beauty of branded merch lies in its affordability and usefulness. By selecting practical items that people can incorporate into their daily routines, you can promote your brand in a natural and budget-friendly way.
Think of items like pens, tote bags, or keychains with your logo on them. These items turn into useful tools that people use often, keeping your brand top of mind.
Branded merch provides lasting visibility, unlike traditional advertising. While billboards and radio ads have a limited lifespan, branded merch keeps reinforcing your message and reaching a wider audience over time.
Invest strategically in affordable and relevant merch to maximize ROI, achieve sustainable brand exposure, and stay within your budget!
Boost Digital Engagement With Custom Merch
In recent years, healthcare marketing has shifted towards digital channels. Here are a few examples:
- User-friendly websites, social media engagement, and online appointment booking make it easier to connect with patients.
- Digital ads now target specific audiences through search engines, social media, and display ads, ensuring the right message reaches the right people.
- Content marketing educates and engages patients with blogs and videos optimized for search engines to attract more visitors.
- Online reviews matter, so healthcare organizations actively manage their reputation, respond to feedback, and build trust.
- Telemedicine and virtual care promote convenience and accessibility, using digital channels to reach patients seeking remote healthcare options.
With change comes new challenges for marketers in successfully engaging their target audience online.
Did you know that branded merch can act as the perfect bridge between offline and online marketing efforts?
Consider including a call-to-action (CTA), QR code, or unique URL on your branded merch, such as a link to your website or social media channels. This seamlessly drives traffic to your digital platforms and encourages online engagement.
Plus, when branded merch includes social media handles or hashtags, it encourages recipients to share their experiences online, spreading the word about you and boosting online interaction!
The Time is Now: Harness Branded Merch for Healthcare Marketing Success
Incorporating branded merch into your marketing plans can be a powerful way to build brand awareness, foster patient loyalty, and create a sense of community around your organization.
By considering your audience, aligning with your brand, providing value, and integrating into campaigns, you can use branded merch to overcome the unique challenges marketers face in the medical and healthcare field.