September 11, 2023
Merch Madness: How to Transform Your Business Service from the Inside Out
Here's to the awesome folks in the world of membership organizations and associations.
Ready to unlock the handy tools that'll take your group to new heights?
Well, get ready to discover the magic of branded merch!
Picture this: Your logo, colors, and message, all wrapped up in cool and creative merch that members will adore.
By tapping into the potential of branded swag, you'll be waving goodbye to those membership hurdles and waving hello to success!
We're thrilled to be your guide on this exciting journey through branded merch and how it can sprinkle that sense of belonging we all crave.
So buckle up and get ready for a fun and insightful exploration of how branded merch can be the ultimate game-changer for your membership organization and association goals.
Let's do this!
First Up: Emphasizing Your Unique Company Identity
In the business services sector, every company is truly unique. The variety in business services is what makes the field so exciting!
In this variety lies the magic – everyone offers a distinct blend of services and a one-of-a-kind company culture.
Customized employee merch is a powerful tool in reinforcing this identity.
Think beyond the usual logo-branded items and opt for products that truly reflect your company's personality.
For example, if your company is known for its creativity, consider gifting customized items with out-of-the-box decoration capabilities to really showcase your identity and creativity.
The goal is to create merch that's both a source of delight and a conversation starter!
Keep the Ball Rolling By Welcoming New Hires with a Personal Touch
For each and every new employee, onboarding is key.
This is, after all, the time when new hires form their first impressions of your company culture.
(Pssst… according to a 2022 Brandon Hall Group research, organizations with a solid onboarding process enhance new hire retention by 82% and productivity by more than 70%!)
To make this experience memorable and warm, why not provide customized welcome kits to new hires? These kits can include a personalized note from the CEO, a branded water bottle, or other useful items that would prove handy as part of their daily life.
The personal touch of these items shows that your company values them as individuals and part of a greater whole, not just as employees.
This care and thoughtfulness sets the tone for a long and successful relationship.
Tackling Employee Retention and Recognizing Exceptional Performance
Employee retention is a significant challenge in the business services sector.
Why in this particular field, you ask?
The demand for skilled professionals is high, making retaining top talent challenging.
Creative merch can play a pivotal role in building employee loyalty. By boosting their connection to your brand, you’re upping the loyalty factor and their likelihood of staying!
Consider offering quality, brand name merch for recognizing and rewarding exceptional performance, redemption programs or years of service awards.
We can help you create these initiatives with a diverse selection of sought-after, trendy items that people can’t get enough of and are excited to earn and get their hands on!
(We’re looking at you, Starbucks tumbler lookalike or viral Stanley drinkware!)
Boost Your Company’s Professionalism and Credibility
When businesses set out to look for support through a business service like yours, professionalism and credibility speak volumes. Take a look around – you've got competition!
Every interaction, from a client meeting to a networking event, is an opportunity to make a statement about your service’s caliber. This is where high-quality branded merch comes into play.
Offering top-notch items like trendy business gear, fashion-forward apparel, or sophisticated client gifts elevates your company’s professionalism. When clients and partners receive these items, they immediately associate your brand with excellence.
They see a company that pays attention to the finest details and values professionalism in every aspect of its operations. And as you know, it's allllllll about the details.
This enhanced perception is a game-changer in opening doors, sealing deals, and cementing long-term partnerships.
In a world where credibility can make or break a consulting, financial, or PR firm, customized merch isn't just an accessory; it's a symbol of your commitment to excellence!
Extend Your Reach Beyond Office Walls
Customized employee merch doesn't have to be limited to the office.
It can (and should!) extend beyond the workspace into the daily lives of your employees.
Branded items like sweet-looking ball caps or eco-friendly tote bags can be used outside work, spreading your company's message and culture into the wider world.
This kind of subtle marketing not only boosts employee morale but also increases your company's visibility.
Take a page from the playbook of our friends at Havas, a full-service creative agency that excels in the world of business services. They set a stellar example by making exceptional choices regarding their merch.
Havas recognizes the value of customized products for making a memorable impression. Instead of settling for standard gear, they opt for creative and thoughtful merch.
Just look at the unique socks and backpacks featured throughout this blog that we helped them create for their employees. These items not only serve as practical accessories but also as powerful promotions outside the office!
But that's not all Havas does to enhance their company culture.
They also go the extra mile by providing recruitment kits to their new hires, as we touched on above. These kits are designed to create a welcoming and fun onboarding experience. By doing so, they not only boost employee morale but also increase the company's visibility in a unique and engaging way.
If you've been wondering how to make your employee merch stand out and extend its impact, Havas shows us that thinking outside the box is the way to go!
Custom Merch Transforms Workplaces
In the hustle and bustle of the wide world of business services, it's easy to overlook the importance of creating a positive and engaging workplace culture.
The old saying stands true – it's what's on the inside that counts.
Having a content and engaged workforce isn't merely a luxury; it's a competitive edge!
You can achieve this in a fun and friendly way with your merch. It's all about appreciating your employees, welcoming new hires, strengthening your company's identity, boosting engagement, and extending your company culture beyond the office walls.
Whether it's a personalized drinkware piece for Sarah in accounting or a custom mouse pad for Tom in design, remember that small gestures of appreciation through customized merch go a long way in making your company successful and a fantastic place to work.
After all, we know that true marketing starts from the inside out.