September 9, 2024

Turning Surplus Into Success: 5 Creative Ways to Repurpose Excess Merch

Every business that leverages branded merch for campaigns or events faces a common issue.

Surplus inventory.

Even with rigorous planning and number crunching, there's always a chance that you'll end up ordering an extra box or two than you need. And honestly, you're better off having too much than not enough.

These extra items often end up stored away, reflecting a waste of resources and a missed opportunity to add value to your brand.

Instead of seeing your surplus merch as waste, consider these innovative solutions to repurpose, donate, or recycle your leftover inventory effectively. By implementing these ideas, you minimize waste, add value to your brand, and uncover exciting new opportunities.

With a bit of imagination, every piece has a purpose!

Smart Solutions for Surplus Branded Swag

Use Extra Merch for Employee Rewards and Incentives

Using surplus merch for employee rewards and incentive programs is a simple and effective strategy! Branded items can serve as excellent tools for recognizing and motivating your team.

Here are a few ideas:

Recognition Programs: Acknowledge employee achievements and milestones with your merch. Whether it's a high-quality hoodie for reaching a sales target or a handy-dandy tech gadget for employee of the month, these items can boost morale and foster a sense of appreciation.
Incentive Programs: Use merch as incentives for reaching goals. For example, performance-based points can be earned by employees and redeemed for awesome branded goodies. Everyone loves a good incentive! Programs like these motivate staff and create a sense of unity and pride in representing the company.

Boost the Appeal of Customer Loyalty Programs

Adding surplus merch into customer loyalty programs can significantly enhance engagement and retention.

Offering branded items as rewards for customer loyalty, like when customers reach certain spending thresholds or engage in specific actions like referrals or reviews, makes customers feel valued and keeps your brand top-of-mind.

Additionally, use these items to create fun and engaging activities! Activations can look like contests, giveaways, and exclusive merch drops. These merch integrations can stimulate interest and participation, strengthening your relationship with your audience.

Incorporating surplus merch into loyalty programs is a no-brainer for boosting customer engagement and retention!

Surprise and Delight With Your Extra Merch

Why not include excess merch in corporate gifting and promo efforts?

Using extra inventory for corporate gifts during holidays or special occasions lets you provide thoughtful and practical gifts that reinforce business relationships. Think branded tote bags, tech gadgets, or apparel.

Also, organizing promotional events or running social media giveaways using your surplus merch can help attract new customers, enhance your brand's visibility, and create buzz around what you offer.

Did you know that 75% of customers are more inclined to purchase from a company that provided them with a promo item than an equally well-known company that didn't?

It’s no secret – everyone loves free stuff!

Pick and Pack Some Kits

The best part about curating a swag kit? There are almost no rules.

Swag kits are a fantastic way to use up excess merch!

These curated collections of branded items can be given away at events, used as raffle prizes, or sent as a thank-you to clients and employees. Swag kits not only make the recipients feel appreciated but also increase brand visibility and create a memorable experience associated with your brand.

Plus, it's a perfect opportunity to clear out your inventory in a fun and engaging way.

Putting Community First

Donating surplus merch can have a significant positive impact on both your community and your brand's rep.

You can donate your excess swag to support various community programs and initiatives by collaborating with local charities or non-profits. These programs can range from educational activities to helping underprivileged groups. Not only does this contribution help people in need, but it also spreads positivity and boosts your brand's image.

Customers and employees alike appreciate companies that give back to the community. This community support strengthens brand loyalty and trust!

Embracing charitable initiatives with your merch is a powerful and straightforward way to support your community.

Maximize Value from Your Surplus Merch Today!

Handling surplus merch can be a game-changer for your business.

Using these items for employee perks, customer rewards, corporate gifts, swag bags, or charity donations can reduce waste, support community projects, and get more bang for your marketing buck.

Embrace these smart and sustainable ways to turn your extra merch from storage into a valuable asset for your brand!