branded merchandise

Alexa Cirilli

Brand Specialist

  • AKA:Lex, C-rillz
  • Rocking it since:2021
  • Small Talk:Concerts, travel & Netflix

Welcome to Alexa's bio! Please fasten your seat belt and refrain from smoking while our no-smoking sign is on. From the BB crew, we hope you have a comfortable and pleasurable read and enjoy the next few paragraphs.

Ok, she’s no flight attendant but if you ask Alexa about the Niagara region where she was born and raised, she will tell you it was love at first flight! You see, Alexa’s father is a recreational pilot and she’s been flying with him since she was just 2 years old! She truly has seen all the beauty Niagara has to offer…it just happens to be from two thousand feet in the air!

Alexa's love of flying isn’t just limited to Niagara. She loves to travel and will fly any chance she gets. From the Ukraine, Ireland, NYC and many places in-between, she loves exploring new destinations. Some of her favourite memories so far are her family vacations in Florida, swimming with dolphins in Turkey and zip-lining in the Dominican.

When Alexa's feet are firmly planted on the ground, she loves spending her time with the ones she loves and attending concerts. She is all about the carbs, pasta and pizza being her favourites, and this girl will never say no to extra cheese! As adventurous as she is though, Alexa does have a fear of dark water and if this girl sees a spider, she will definitely take off!

John Marshall

Brand Specialist

  • AKA:Johnny, J
  • Rocking it since:2021
  • Small Talk:Hockey, food, & history

After ten years experience in the fire alarm and security industry, John didn’t want to play it safe forever and decided to switch industries….and we are glad he did!

John is a big history buff and is very well versed when it comes to Canadian history. He is also obsessed with 50’s vintage style. From traditional tattoos, checkered floors and old cars, this cool-cat loves it all! Having said that, this guy’s not stuck in the past by any means. John’s also a DJ and works part time on the weekends dropping beats at many establishments around the region. Speaking of beats, he’s also a drummer! Even though his high school pop/punk band has long since folded, he still has his drum kit and loves to play any chance he gets. From needing swag to needing more cowbell, he’s your guy!

When he’s not playing or making music, in his downtime John likes to watch lacrosse and hockey. You can often find him trying new restaurants and spending time with friends. He has a healthy dislike for cleaning snow off his car, a slight phobia of large sets of keys (he thinks it's gross!), hates green peppers and is absolutely terrified of rats!

Aimee Wheeler

Customer Service

  • AKA:Aimes
  • Rocking it since:2021
  • Small Talk:Travel, cottage life, & gardening

Born in South Africa, Aimee's family moved to Canada when she was just 3 years old and she has lived in Niagara ever since. A Niagara College graduate, she has a diploma in Customs Border Services.

An avid traveller when time permits, she’s been to Mexico, Cuba, the Island of Roatán and the Dominican Republic so far and she’s always thinking about her next sunny destination. When she isn’t travelling, she has two cat fur babies Hoover & Snickers to keep her warm. What really brings her peas in her life is her love of gardening. She grows her own veggies and Aimee will tell you “you just can’t beet home grown”!

Aimee can often be found at her family cottage in the summer months and she’s not one to stay idle in the winter either. She skis, snowboards and ice skates. This girl always seems to be on the go! When she isn’t doing all of the things, she loves to cheer on her favourite hockey team the Pittsburgh Penguins, or watching endless re-runs of LetterKenny and Schitt's Creek.

Katrina Leach

Customer Service

  • AKA:Kat
  • Rocking it since:2021
  • Small Talk:Astrology, travel, & critically acclaimed films

Ranking extremely high on the extrovert scale…meet Katrina our talkative, energetic, outgoing & gregarious Brandie!

She may have been raised in Niagara and attended Niagara College, but we can assure you she’s seen so much more of the world. This girl loves to travel and has had some pretty cool experiences. A few highlights are the time she hiked the Continental Divide in Panama (and yes, she actually camped overnight in the jungle), the time she flew to Los Angeles to go to the Ellen Degeneres show and her multiple trips to Disney because, well…who doesn’t love Disney?!

Avid hikers, Katrina and her husband can often be found on the weekends checking out the many amazing trails our region has to offer along with their fur baby “Yeti” the Boxer. Outside of that, as long as Katrina has family, friends and a fresh brew first thing in the morning, she’s living her best life!

Joel Anderson

Jack of All Trades

  • AKA:Joely, Joella
  • Rocking it since:2021
  • Small Talk:Fantasy Football, jokes, & recipes

Born and raised in St. Catharines, this guy graduated from Niagara College with a degree in Business Sales & Marketing.

When Joel finished high school, he packed his bags and moved to Alberta for two years where he worked at Lake Louise Ski Resort. He will tell you it was an amazing experience and one he will never forget…plus he got to snowboard pretty much every day! No stranger to hard work, he’s also worked in the food industry for the majority of his adult life and fell in love with the art of pizza making. We’re not talking about throwing toppings on a pre-made crust people, this guy can spin pizza dough like a pro…yes, he can do that thing!

After a hard week at work, Joel loves to spend his down time looking for new trails to hike, hanging out with his Golden Retriever “Billie” and watching true crime documentaries…ya know, because nothing soothes the soul more than learning about serial killers and what they have done to people! (Sorry, that was a bad joke but we had to take a stab at it).

Lindsey Queen

Director of First Impressions

  • AKA:Linds
  • Rocking it since:2021
  • Small Talk:Movies, banana bread & mom life

Have you ever met someone that is instantly likeable and they give off the most amazing vibes? Well if you’ve met Lindsey then you would know exactly what that feels like!

As a young girl growing up in St. Catharines, Lindsey wanted to be two things in her life. A mom and an actress. You will be happy to know that Lindsey is now an amazing mother to two adorable kids, Grayson & Harper. As far as lighting up the big screen…fate would have it, a friend of hers wrote and produced an Indy horror film some years back and Lindsey was cast as one of the main characters. Just like any good ol’ slasher film (warning…spoiler alert,) we do have to tell you that she did die a very dramatic and grizzly death! Ok…so it didn’t win any Oscars and she’s not walking the red carpet in Cannes right now, but Brand Blvd is better for it. She’ll always be a super star in our eyes and we give her two thumbs up!

When Lindsey isn’t driving her kids all over town for an insane amount of extra curricular activities, she loves to spend her “me time” eating white pizza, watching rom-coms on Netflix and cuddling her miniature Schnauzer “Mumford”.

Krystal Morgan

Customer Service

Born and raised in Niagara, Krystal attended Brock University for Recreation & Leisure Studies and Niagara College for Event Management.

Krystal is an only child and she’s not shy about saying she has loved every minute of it. No sibling drama, no hand-me-downs and no one to tattle on her, are just a few of the benefits! Needless to say, Krystal is very close with her parents and deeply rooted when it comes to family.

A walking oxymoron at times, Krystal loves being around people but loves alone time. She loves the summer for the sunshine but dislikes the heat. She also doesn’t care for the cold either…there is just no pleasing her! Despite not being happy with the temperature ninety-nine percent of the time, she is such a wonderful person to be a round…as long as she layers her outfits!

There are some things Krystal can’t live without. A dance floor is where she is happiest and loves nothing more than dancing the night away. She is also obsessed with pasta, sushi and french fries and says she could just eat those for for the rest of her life and be satisfied.

Cullen Lampman

Graphic Designer

  • AKA:Cullz
  • Rocking it since:2021
  • Small Talk:Sports, sports and sports!

Graduating from Niagara College with an Advanced Diploma in Graphic Design, Cullen came to Brand Blvd with two years of experience in the sports side of our industry. We are so happy he made the switch to Team BB and we assure you this guy’s knocking it out of the park daily!

A great addition to our team, Cullen is a wonderful human to be around. He’s friendly, easy to talk to, and has a great attitude towards life. As if that’s not enough, he has a heart of pure gold. Each year, he uses a week's vacation to volunteer his time as a Camp Counsellor at Camp Quality Southern Ontario, a retreat that provides uplifting experiences for children that are affected by cancer and blood disorders. Needless to say, we are so proud of this giving and selfless Brandie…we told ya he’s a great human!

On the weekends you will often find Cullen hanging out with friends, listening to the Arkells, or playing golf. He’s also pretty good at chess, cards & video games!

Steve D’Amico

Brand Specialist

  • Rocking it since:2021
  • Small Talk:Workouts, macros, & anything car related

Steve comes to us with a construction management background and is also a graduate of the Sales & Marketing program at Niagara College. Not only can he manage your swag, he can also give you advice on how to manage your contractors for your home renovations! All jokes aside, we’re sure glad he found his way to Brand Blvd and chose to build his career with us.

Steve is a highly organized, disciplined individual and is known in our office for his cool & calm demeanour…but don’t let that fool you. He’s pretty much a professional conversationalist and knows a little about a lot of things. He always has an interesting story to tell, and if you get him talking about cars he’s all gas, no break…seriously, you may have to clear your schedule!

In his downtime, Steve is a gym fanatic and very regimented when it comes to his fitness schedule and meal prep. When he is not cooking insane amounts of chicken breast in bulk, he’ll be drinking coffee and cruising around Niagara or spending time with his friends and family.

Kassandra Lupul

Brand Specialist

  • AKA:Kass
  • Rocking it since:2021
  • Small Talk:Hawaii, Interior Design & Country Music

Meet Kassandra! You probably recognize her from her picture being in the dictionary next to the words: energetic, talkative, social, fun, outgoing, animated and enthusiastic. Needless to say this girl is the perfect fit for Brand Blvd!

Kassandra has a serious grey hoodie obsession so you will often see her wearing one outside of work. We can assure you though, this girl is no slouch! She comes to us with two degrees from Brock University for Recreation and Leisure Studies & Adult Education.

As energetic and fun loving as she is, Kassandra appreciates the simple things in life that bring her joy, from sitting down to a nice cup of tea or tending to her plants. She also loves to travel and her goal is to ski as many mountains as possible in her lifetime. When you meet Kassandra, it’s clear she will reach the summit of any goal she sets for herself!

Laurie Norris

Jill of all Trades

  • AKA:Laur-Bor, Laur
  • SMALL TALK:Tennis & Horses

When you meet Laurie, it’s not shocking that she’s an Electronic Engineering Technician graduate from Radio College of Canada. She conducts herself well and is very well grounded!

Laurie’s all about trying to live a healthy lifestyle so heavy lifting on the job and off is not a problem for her! Laurie loves to be active and works out 4-5 times a week. She also reads up on health & nutrition and loves to cook up a storm in the kitchen. She still has a sweet tooth and when it’s time to treat herself on Saturdays she does enjoy chocolate ice cream & pancakes.

Laurie's two biggest loves are her son Gage and travelling. She’s a self-titled “Disney and Universal-addict” and has already visited the Orlando’s theme parks ten times! If you ask her why she loves it so much she will simply tell you that it makes her feel like a big kid and it’s the happiest place on earth of course!

Hannah Bosman

Graphic Designer

  • AKA:Hannah-Banana, Hanky
  • Rocking It Since:2021
  • Small Talk:Photography and Music

Born and raised on an apple orchard in Niagara, it’s no wonder this girl is an old soul to the core. When Hannah isn’t getting creative in our Graphics department, she’s country-living, sipping tea and eating apple pie while watching a good sunset.

Hannah graduated from Mohawk College for Graphic Design in 2020. When deciding where to go to school, she wanted to stay close to home to be close with her family... and what a big family it is! She is a proud auntie of 11 and has five siblings! Hannah loves to spend her downtime camping with friends and family, kayaking, hiking, swimming and she’ll be the first to tell you there’s nothing better than setting up her hammock and relaxing by the water.

Hannah also has a passion for videography and has big plans to travel across the globe documenting her travels so she can create memories to last a lifetime. There are so many places she dreams of going and Switzerland is one destination at the top of her list!

Ethan Fairchild

Brand Specialist

  • AKA:E
  • Rocking It Since:2021
  • Small talk:The Leafs, Bills & Raptors

Ethan’s lived by the mountains in British Columbia, the bustling city of Toronto, and found his perfect in-between here in Niagara. He comes to Brand Blvd with years of experience in sales and is just loving the BB Life!

With so much energy, you’ll rarely see Ethan lay low. A true sports fanatic, you’ll likely find him either playing or watching sports in his down-time. He grew up skiing, snowboarding, playing soccer, volleyball, basketball & golf, so it’s no surprise he went to Niagara College for Sports Management!

When Ethan’s brain does take a break from sports, another of his favourite pastimes is photography. Although he flashes people from time to time (don’t panic…that’s photography humour folks!); he’s all about the scenery and is always on the lookout to capture the perfect landscape shot.

We are sure glad he focused his sights on Brand Blvd because when we met this guy, we instantly clicked!

Jaime Buckley

Brand Specialist

  • AKA:James
  • Rocking it Since:2021
  • Small Talk:DIY home renovations, family & all things food related

Jaime grew up in Rockland, a small French town east of Ottawa and made the move to Niagara in 2016. Ask her if she is loving the Niagara life and her answer is “Oui”!

When you meet Jaime, her background in sales and tourism is evident. She has a calming demeanour, dynamite smile and the natural ability to talk to people. A social butterfly through and through, she fits right in at Brand and we think she is just merveilleuse! …We hope you are picking up what we’re putting down here…yes, Jaime is bi-lingual and French is her first language!

Jaime’s family is her world and she wouldn’t have it any other way. Together with her husband Morgan, she has two kids Addison and Sutton, along with three fur babies Gilligan, Theo and Lacie. Between a busy household and the Brandie life, this girl is always on the go!

Jaime loves spending time up North in Muskoka at the family cottage. Even though she has a fear of dark water (and anything potentially lurking underneath), it doesn’t stop her from living her best cottage life. You’ll find her relaxing lakeside soaking up the sun with a diet coke, glass of wine or iced coffee in hand.

Jillian Meller

Sales Assistant

Jillian has always lived her life to the fullest with no regrets. Well, ok…maybe she wishes she stuck with her piano lessons as a kid and probably regrets her Nick Carter crush she had as a teenager…but in the grand scheme of things, she turned out just fine and is living her best life!

Jillian comes to us with over the next 17 years of experience in the hospitality industry. She has worked in numerous roles from sales, wedding and conference planning and everything in between! Within minutes of meeting Jillian you can clearly see why she excelled in an industry that is all about the client experience. She is one of the nicest, kindest, likeable humans you will ever meet…but don’t let that sweetness fool you. She is quick as a whip and is a wealth of knowledge when it comes to business and good ol’ fashioned service. We knew very quickly that we wanted to snatch her up and make her the part of the Brand Blvd team.

Jillian cherishes her friendships and lives for her girls nights and weekends away. She also enjoys gardening and taking long bike rides with her partner in crime and her true love, her husband Scott. Jillian is also a proud mom to her step-son Gage and her son Maxx. Along with their four legged Boxer, Archie, she is surrounded by boys…and she wouldn’t have it any other way.

Norman Sinclair

Barketing Manager

  • AKA:Norm, Normie
  • Rocking it since:2018
  • Small talk:Squirrels, walks, & treats

Born on the islands of the Bahamas, this beach bum was in need of rescuing. Wanting a fur-baby of their very own, our fearless leader, Chris, and his wife, Steph, adopted Norman and gave him his furever home in Niagara.

When Norman’s not at puppy daycare letting off some steam with his friends, you can find him roaming the halls of BB HQ. Rumour has it, his favourite place is the design office… but he’s not playing favourites.

Norman loves going for long walks, playing with his favourite toys, and taking dream-filled naps. He’s a great mood booster and all the Brandies love having him around… a bark-tastic addition to our team!

Brandon McKee

Jack of all Trades

  • AKA:Brando, Bran, Bran-Muffin
  • Rocking it since:2019
  • Small talk:Podcasts & music

Hailing from Paris, Ontario but wanting to level up, Brandon headed to Niagara College to study Game Development. In his final year, he was part of a team that created a virtual reality game that took home the title of Game of the Year. With this accomplishment under their belts, they entered a showcase featuring 95 Ontario college and university teams and placed third! On to the next quest, he found his call of duty at BB HQ.

Keen on learning, Brandon is a human sponge! He loves listening to podcasts, genuinely getting to know others, and reading non-fiction. He has a very healthy shoe collection (*cough* obsession), and, as if he doesn’t do enough heavy lifting at Brand, he’s an avid gym-goer!

Brandon loves home-cooked meals and is often found cooking up a storm. When he’s not in the kitchen, you can find him hiking & biking around the many trails that Niagara has to offer.

Whitney Charette

Office Manager

  • AKA:Whit, Beaner, Roo
  • Rocking it since:2019
  • Small talk:Marvel, her cats, movies, Disney

Meet Whitney, our resident cat fanatic. She is a devoted pet mom and just adores her fur-babies, Lando & Ollie. We happen to adore her too! With her infectious smile, razor sharp dry wit, and can-do attitude, it was obvious very quickly she was the purrr-fect fit for us here at Brand Blvd.

Even though she has settled down in her own place, Whitney is never far from home. Always with her folks, this daddy’s girl can be found watching their favourite football team, the 49ers, or chilling with mom catching up on their weekly shows.

When she’s actually home, you’ll find Whitney singing, crafting, or baking. Decorator extraordinaire, she loves putting her creative genes to work embellishing cookies & cupcakes. But don’t let that fool you, a handy gal of many talents, she also knows how to change her own tires, brakes and oil!

Meredith Johnston

Brand Specialist

  • AKA:Mere (“Mare”)
  • Rocking it since:2019
  • Small talk:Good restaurants & all of the food

Growing up in Niagara with three older brothers, Meredith decided to spread her wings and head to Ottawa where she spent three years working after college. A real mama’s girl, she eventually came home to be closer to her tight-knit fam.

A social butterfly, Mere can often be found out with her friends sampling beer and tasty eats at all the fine restaurants Niagara has to offer. Maybe it’s because of her magnetic smile, but she rarely goes out without seeing someone she knows.

When she’s not painting the town red, Meredith is happiest when she’s up north at the cottage, surrounded by friends, family and, of course, wine. She also dabbles in volleyball, soccer and golf, and loves being a spectator at sporting events.

Nathan Beach

Business Development Manager

Firstly, we would like to clarify that this handsome fellow is not Dion Phaneuf (defenceman for the LA Kings), just his doppelgänger. It’s something that Nathan hears on a regular basis and if you meet Nathan in person, the similarity is eerie!

Although his life path did not take him to the NHL, it did take him to Niagara College where he received his diploma in Business - Sales and Marketing & the CCAA National Scholar Award for excellence in athletics and academics. After school, Nathan was offered the opportunity of a lifetime… to live and work in Sydney Australia. Without hesitation he packed his bags and flew off to the land down under with his girlfriend Kerissa. After five years of barbecuing, beaching and loving the Aussie life - he decided it was time to boomerang back to Niagara to start a family. Kerissa & Nathan are now married and have two beautiful daughters named Everly and Sulivyn.

Nathan is a self confessed sports nut. He can often be found playing sports, watching sports & talking about sports! He also hits the gym on the regular, enjoys live acoustic concerts and has a healthy fear of heights.

Amanda Cicero

Graphic Designer

  • AKA:Manda Panda
  • Rocking it since:2018
  • Small talk:Anime, Videogames & Thrift Shopping

Born and raised in Stoney Creek, Amanda attended Mohawk College for Advanced Graphic Design and graduated in 2016 with honours. After school, she didn’t stray far - she worked as a Graphic Designer for the Mohawk Students’ Association before setting her sights on Brand Blvd.

Very close to her family, Amanda values the time she spends with her younger siblings and parents. She enjoys creating costumes for Comic Con with her mom, and helping her dad restore his ’73 Mach 1 Mustang and attending classic car meet-ups. Let’s not forget her furry family pets! She adores her dog, Cosmo and her two cats, Lucky & Willow. A woman of many talents, she was in show choir in high school and loves to sing and dance. Like a modern day Picasso, she’s also skilled in the art of painting and illustration.

In her free time, you can find Amanda jamming out to classic rock, exploring the Niagara region, playing video games, watching anime, or indulging in a good burger. Amanda also volunteers at McMaster Hospital as a mentor to young teens diagnosed with Crohn’s and Colitis.

Ewen Eaton

Graphic Designer

  • AKA:Ewey
  • Rocking it since :2017
  • Small talk :His ’68 Mustang, graphic design, sports

After a lifetime of annunciating, we’re here to save Ewen a step. Friends, it’s pronounced “you-in” & he’s "all-in" with Brand Blvd!

Ewen hails from a small town near Ottawa, called Spencerville. After graduating from St. Lawrence College in Kingston with an Advanced Diploma in Graphic Design, he packed up his '68 Ford Mustang and moved across the province to Niagara and settled in quite nicely here at Brand.

Big on family & vintage vehicles, it was with his father that Ewen bought & fixed up his latest car. He loves the random conversations it sparks (not to mention all of the attention he gets in it)! Ewen does have another love in his life and that's his canine rescue, Eva.

In his spare time, Ewen stays active. Whether it’s goal tending in hockey, playing soccer, or refereeing various activities in college, Ewen has been immersed in sports throughout his life.

On weekends, you’ll find him exploring Niagara, its craft beers & Mexican cuisine hot spots.

Chris Lorence

Brand Specialist

Upon arriving at Brand Blvd, Chris was promptly provided with a variety of nicknames to match his quirky sense of humour. By unanimous office vote, he will henceforth be known as “Clorence”. Clorence graduated from Business Administration at Brock University, & fine-tuned his natural talent for individualization through a variety of colourful professional placements prior to landing a spot on the Brand Blvd team.

Clorence likes to keep active, mentally & physically. Instinctively inquisitive, he stays informed via social media and a variety of news outlets. Taking particular interest in sports, Clorence is an active fan & participant. He enjoys himself on the field, playing soccer, football, softball, and tries his best on the rink with hockey.

The youngest of four, Clorence loves his “three favourite sisters”, their parents, & his niece and nephews. He likes Mexican & Greek cuisine, dislikes mushrooms & gin, and has a healthy fear of squirrels.

Mike Maselli

Customer Service Manager

  • AKA:Magic Mike
  • Rocking it since:2016
  • Small talk:Sports, pizza, & constantly keeping busy

Growing up around the corner from Brand Blvd HQ, Mike finally joined his friendly neighbourhood branding team in 2016. After graduating from Business at Brock University, he completed the Marketing post-graduate program at George Brown in Toronto. Mike plans on travelling the world one destination at a time, but always returning to his roots here in the region.

With a distaste for downtime, you’ll rarely see Mike idle. Whether he’s playing or watching, during off-hours you’ll likely find him engaged in a sporting event. He grew up playing baseball, soccer, hockey, squash, & recently picked up volleyball. He cheers for the Leafs, Jays, & Steelers; in person or perched on a stool at one of our local craft breweries.

Don’t let first impressions fool you! This bashful beau warms up quickly, & never shies from sharing a laugh, a pitcher, or a pepperoni & hot pepper pizza.

Karley Brooks

Sales Manager

  • AKA:Kar, Lootz
  • Rocking it since:2016
  • Small talk:Music, wine, laughter, family & friends

After graduating from Waterloo University’s Social Develop Studies program, Karley moved into her Beamsville abode. This home boasts a mere six-minute commute to her parents’ house in Grimsby. Close to her family, geographically & personally, Karley is the eldest of three sisters. She & her sisters were born as three tiers on a pantone colour chart (industry joke!); Karls a fiery redhead, her middle sister a strawberry blonde, & the youngest a platinum gold.

Speaking of red, Karley spent six years in the intoxicatingly wonderful Niagara wine industry before Brand Blvd was able to “harvest” her away. This professional history & the busy Airbnb suit she hosts at home have acquainted Karley with a variety of individuals from a variety of places around the world.

These interactions have fermented Karley’s curiosity for travel. This vintage lover’s dream trip would be a drive down the coast to wine country in Sonoma, California, or to fly to Italy & “eat all of the food & drink all of the wine”.

Luca Vallescura

Creative Director

  • Rocking it since:2016
  • Small talk:Family, fishing, Toronto Maple Leafs, & Juventus

Hailing from an Italian-immigrant family, Luca is simultaneously one-of-a-kind & everything his heritage would suggest.

Graduating from one of only two specially accredited schools in Canada, Luca earned a Bachelor of Design in Communication Design from the world-renowned NSCAD. Luca has been professionally creative for over two decades, 15 years of which were entrepreneurial.

A true family man at heart, Luca is a proud husband & father to his wife, Lisa & their two daughters, Lauren & Julia. This couple met in high school, reconnecting years later during a cavity search. (No, not that kind!) Lisa was Luca’s dental hygienist.

Looking for Luca on his off time? Check local fishing hot spots, any season. To quote, “Fishing is my religion, & the water is my altar.” On weekends you’ll find him at his mother’s place, eating, enjoying time with family, & eating.

Darryl “Moose” Norris

Brand Specialist

  • AKA:Moose, Mooser
  • Rocking it since:2015
  • Small talk :Hockey, dogs & craft beer

Originally hailing from Edmonton, Darryl grew up in St. Catharines, where he spent most of his childhood on the hockey rink. He was a body-checking champ, which is how he got his nickname, Moose. It's stuck ever since...

After high school, Moose attended Wilfrid Laurier University where he attained a double degree in Political Science & History.

Moose brings a lot of experience to the table & has previously worked in sales, trades, & the hospitality business. Moose has finally found the job he loves here at Brand Blvd & is loving growing with the company!

Moose is known for having an incredibly infectious personality and can make new friends faster than the speed of light! He loves to play hockey, hang out with friends and volunteer his time. Moose’s biggest accomplishments so far? Those would be the girls that keep him on his toes, the ones that have him wrapped around their fingers, his daughters, Athena and Fiona.

Karen ter Harmsel

Karen ter Harmsel

Finance Manager

  • Rocking it since:2008
  • Small talk:Family, cooking, travel, & skiing

Born & raised in the Niagara Region, Karen grew up in a large, loving family of six. Her parents were hardworking people who owned & operated a small family farm. This is where she learned about ethics, family, faith, & commitment. Karen cherishes these values which align with the core values of Brand Blvd making it a great fit!

Karen joined the Brand Blvd team in January 2008 & has thoroughly enjoyed growing with Brand as we continually develop into a thriving, community-oriented company. Most of all, she appreciates the investment that Brand puts into staff members. As a long-time employee herself, she is so proud of where we are today!

Cam Hawrylenko

Graphic Designer

  • AKA:Cambo or Cammy
  • Rocking it since :2013
  • Small talk :Hockey, football, dogs, & movies

As a graduate of the Graphic Design program at Fanshawe College, Cam joined the Brand Blvd family as our first ever in house Graphic Designer. "I love working at Brand Blvd because I get the opportunity to create designs for promotional items that companies can proudly wear or use".

Cam eats the biggest lunches you will ever see in your life and still manages to maintain his impressive physique! The only thing more excessive than his food intake is his coffee consumption. For someone who drinks caffeine all day, he is the most calm, laid back person you will ever meet!

In his spare time, Cam can be found relaxing with friends & family or playing golf & hockey. Oh, and one more thing. Cam loves to prove people the time someone bet him he couldn't drink a whole bottle of maple syrup. But we'll save that “sweet” story for another time!

Shannon Heyder

Director of Sales

  • AKA:Shan, Frau
  • Rocking it since :2013
  • Small talk :Yoga, volleyball & mom life

Born & raised in Newmarket, Shannon grew up a major sports-loving jock. The only post-secondary option that made sense to her was heading to Brock University to obtain an Honours Bachelor’s Degree in Sports Management. While there, she dominated the Varsity Women’s volleyball team as a two-time OUA All-Star. 

While all of this makes her seem like one tough cookie, she’s actually an old lady at heart. Shannon spends much of her free time crafting & doing weird things like colour coordinating her highlighter drawer. She also enjoys being outside, golfing & sipping on the occasional glass of wine. Shannon is happily married and is a devoted mother to her beautiful daughter, Hazleigh, and her two French bulldogs, Monty and Hannah!

Shannon loves the team approach at Brand Blvd & is happy to call this company – & Niagara – her home!

Tanner Wilson

Brand Specialist

  • AKA:Tan-Tan, Slim, Tiger, Tiny
  • Rocking it since :2015
  • Small talk :Sports, wine, & anything Jimmy Fallon-related

Tanner grew up in Renfrew, Ontario, birthplace of the NHL.

After graduating from Brock University with a Bachelor of Physical Education degree, Tanner decided to try his hand at the hospitality industry. He explored his love of wine by working as a Wine Consultant at a fantastic Niagara winery before finding his way to Brand Blvd.

Outside of work, Tanner donates his time to the Big Brothers, Big Sisters program. He has also previously participated in a Mission Trip to El Salvador, where he helped to build houses & worked at a local medical clinic.

Tanner is extremely family-oriented & is also the proud uncle of his two nieces. He also enjoys playing sports & travelling (France is his favourite destination to date).

He absolutely loves tacos & Frank’s Red Hot Sauce … he puts that “stuff” on everything!

Cassidy Fenton

Brand Specialist

  • AKA:Cass
  • Rocking it since :2014
  • Small talk :Scrapbooking, outdoor activities, travel, & video games

Cassidy graduated with honours from the Sales & Marketing Program at Niagara College and lives on the Niagara Bench in beautiful Vineland.

Brand Blvd scooped up Cassidy in 2014 & she's been loving every minute of it since! She is amazed everyday by the caliber of people she gets to work alongside & the knowledge & vast personalities that come with a young, vibrant & motivated group of people.

One of her passions in life is travel & some of her favourite spots are California, Newfoundland & Jamaica thus far. When Cass is travelling locally, she is often out and about with four legged partner in crime, Opie, the West Highland Terrier. They literally go everywhere together!

Cassidy is known in the office for her larger than life personality and her incredibly loud & infectious laugh.

Megan Rempel

Customer Service/Program Specialist

  • AKA:Megs, MB
  • Rocking it since :2013
  • Small talk :Food, how to work it off, & home renovations

Before she fell in love with Brand Blvd’s fun environment, awesome people, & team approach, Megan Braun studied Business Admin/Marketing at Wilfrid Laurier University in Waterloo. A total rockstar CSR, Megan also spearheads Brand Blvd’s special program orders.

Earning her the title of Brand Blvd’s 2017 Peer to Peer award winner, Megan is a true team player. Known in the office for getting things done, no matter how busy she is you will never hear her say, “That’s not my job.”

In her spare time, Megan loves playing various sports - especially soccer & baseball, trying to survive her severe dog & cat allergies, consuming copious amounts of diet coke & chocolate, listening to country music & the occasional vacation (Australia has been her favourite destination to date).

Emma Watton

Operations Manager

  • AKA:Dexter
  • Rocking it since :2011
  • Small talk :I don't do small talk...hence the nickname. But if I did, we'd talk about concerts & country music

Who would have thought that a Sociology & Criminology graduate from Western University would gravitate to a career in the promotional products industry? It's not where Emma thought she would end up, but once she started, she quickly knew that Brand Blvd was the place for her.

Contrary to her nickname, Emma does not spend her spare time killing people in her garage... she doesn’t even have a garage. Outside of work Emma loves to stay busy. As the proud aunt of 2 beautiful nieces and a nephew, she is very family-oriented & spends the majority of her vacation days visiting her sister & brother-in-law in Saskatchewan.

Emma hates to walk on sand or grass in bare feet (yes...that is an actual thing), loves to spend her time with friends, playing sports, & attending concerts.


Natalie Molen

Sales Manager

  • AKA:Nat
  • Rocking it since:2012
  • Small talk:Local food & wine, travelling, music, & nail polish

Growing up in a family of scientists, Natalie did not follow suit. She left home after high school to study Communications & Business at Wilfrid Laurier University. After graduation, she took a slight detour & spent 6 weeks backpacking in South East Asia before falling in love with everything Brand Blvd had to offer.

Natalie volunteers for Gillian’s Place & the Canadian Mental Health Association. She is also a past recipient of Brand Blvd’s prestigious Peer-to-Peer Award for her outgoing, friendly attitude & willingness to help out whenever needed.

When she’s not changing her nail polish colour every two seconds, Natalie loves getting her hands dirty renovating her house (or pinning DIY’s she’ll never actually get around to), snuggling her dog Bunker & being a social butterfly!

Allison Goode

Brand Specialist

  • AKA:Alli, Disney
  • Rocking it since:2009
  • Small talk:Travelling, fashion, tapas, & her 2 dogs

Before she became a successful businesswoman in her signature sky-high heels, Allison attended Niagara College & graduated with a diploma in Sales & Marketing. Born & raised in St. Catharines, she has always known that Niagara was a place she wanted to live & start a career.

Allison is dedicated in giving back to the community and is actively involved with Community Care & other local charities. She is a graduate of Leadership Niagara, an innovative program that brings together individuals who are recognized as emerging & aspiring leaders and a past recipient of the prestigious 40 Under Forty Business Achievement Award.

With all that on the go, Alli and her husband, Tanner, still find time to be amazing parents to their daughter, Rylee. What keeps her going? Excessive amounts of chocolate and reality shows.

Angela Jamieson

Angela Jamieson

Marketing & Brand Manager

  • AKA:Mama Bear, Ange
  • Rocking it since :2010
  • Small talk:Jokes, her tiny dogs, & anything 80s

Born & raised in the UK, Angela moved to Canada in 1992 to pursue her life goals. She attended Georgian College at the age of 16 where she spent 2 years in the Business Administration program. Angela worked in numerous industries after school, gaining valuable life experience before finding her rightful place in the world at Brand Blvd where she is now living her career dream. Angela's commitment to the company & her coworkers is unwavering which has earned her the title of Mama Bear in the office.

Angela is a proud Wise Girls committee member, past Brand Blvd Peer to Peer Award winner & also a 40 Under Forty Business Achievement Award recipient.

Angela is obsessed with interior design, enjoys cooking and has a healthy addiction to jigsaw puzzles. By far, though, her biggest love is her blended family. Add her Toy Poodle & Yorkie into the mix and that’s a family of ten…yes, you read that correctly. Ten!

Chris Sinclair

Chris Sinclair

Vice President

  • AKA:Minister of External Affairs, The Good Cop, Sinc
  • Rocking it since:The beginning, 2007
  • Small talk:Travel, food, wine, & fitness

Born & raised north of Owen Sound, Chris Sinclair is a tractor-driving, cow-tipping country boy at heart. He made the move to the Niagara region to complete his BA Marketing Co-op degree at Niagara College, after which Chris met Shaun Lichtenberger, & Brand Blvd was born!

Chris has received a 40 Under Forty award, a Niagara College Distinguished Alumni Award, & was named as one of ASI’s 2016 Counselor Hot 25. He believes strongly in giving back and taking an active interest in where you live, work, & play. Chris is co-founder of both the Niagara Business Group and the Niagara Golf Marathon charity event.

A self-proclaimed “sponge”, Chris is big on learning & experiencing everything life has to offer. This attitude makes him the proudly mediocre participant in many activities including (but never limited to) guitar, skeet shooting, golf, fishing and cycling. His passions for food, wine and fitness have made Niagara the perfect place for Chris to call home & cultivate Brand Blvd’s team of up-&-coming leaders.

Shaun Lichtenberger

Shaun Lichtenberger


  • AKA:Govna or "The Boss"
  • Rocking it since:Since the dawn of time (Brand Blvd time) aka 2007
  • Small talk:Music, hockey, & gardening

Born & raised in the Niagara region, Shaun was a well-rounded kid who could be primarily found at the hockey rink growing up.

Shaun is an old soul at heart & is a lover of all things traditional or vintage. He still buys a lot of his music on Vinyl, loves craft beer & puttering around in his garden. When he is out of the office he is typically sporting a vintage poor boy cap. Shaun treasures family values & is a proud husband & father to his wife Missy and their two young children, Robbie & Emilie.

Shaun is a leader – in the office, industry, & community. A former Fanshawe College graduate with a pair of marketing diplomas, he’s equally proud of his dedication to Dale Carnegie training. He received the highest award of achievement upon graduation, & then moved on to coach the program & complete the Dale Carnegie leadership training for Managers.