Investing in the Younger Generation

Whether you’re a bank, credit union, payroll or loan company, keeping clients engaged is important for retention, and acquiring new, younger members is vital for growth. Say goodbye to conservative merch and entice a new generation of members with creative products and unique designs they’ll truly value.

As the majority of financial institutions move away from brick-and-mortar locations, and technology skyrockets the use of online and telephone banking, younger generations have a lot of options to choose from in this very competitive industry. With this in mind, it’s important to consider the question: how are you enticing them to start their financial journey with you? And, how are you convincing them to stay with you long term? Branded merch is a great tool that can be used as an incentive for those opening a new account, buying their first home, or investing with you. You can even use merch to simply thank them for their business. It’s more important now than ever for financial companies to create a more personalized experience and prioritize their clients’ loyalty.

So, how does merch that matters change the game for new members? Let’s face it... what’s important to each generation has evolved significantly, with Gen Zs caring more about eco-conscious and sustainably made products that are less likely to end up in the landfill. To keep up with the changing landscape, many financial institutions are doing more with less by turning to higher quality or eco-friendly merch that speaks to their younger members.

Choosing items to mark major milestones or show your loyalty to members can be overwhelming, especially when their needs and wants have changed so drastically. Choosing well-known retail brand names is a great place to start. Not only do they have a higher perceived value, but they demonstrate that your institution is growing and adapting as times change.

Here are some of our favourite high-quality items that just make cents!

No need to worry about members losing interest.

Quality branded merch is the perfect way to show members that you care. Not only does it help attract new members, but existing ones will appreciate the gesture too! Looking for something more custom? We can help with that too.